Thursday, September 30, 2010

The Morning After – Sure To Be A Classic

Rebecca Minkoff is the Designer behind the bag many of us have heard of in the last few years, “The Morning After Bag”.  Adored by celebs, this bag put designer Minkoff on the map!..After relocating from San Diego, Ca. to New York, Minkoff started her own line consisting of 5 pieces. This line included what would be a huge hit!..an ”I Love New York” t-shirt, making it on Jay Leno, and into USWeekly.  Rebecca spent the next few years making those shirts on the floor of her NY apartment. In 2005 Rebecca decided to launch a hand bag line, to begin with The Morning After Bag. Over the years, this style has been made over in hundreds of color, fabric, trim, embellishment, and hardware options, but the shape has remained true to the original design.  Just a year after Launching her Handbag line, high-end department store Bloomingdales decided to carry her bags!..This provided Rebecca Minkoff with the national exposure she needed to expand her line. Piggybacking on the catchy pun of the Morning After Bag, Rebecca adds styles such as the Bread and Wine tote, the Paper Plastic Wallet and Cheeky Pouches with phrases such as “Benjamins” and “Trustfund” to her line.
  I was inspired reading about Rebecca, because it really reminded me of The story of KAASH and me as a designer..Ms. Minkoff has achieved the success that KAASH strives for everyday. With the Launch of our Handbag line quickly approaching, its inspiring to know the stories of woman in this industry making it happen!..Look For KAASH coming soon!..And thank you Rebecca Minkoff for your tribute to FASHION!!!..

Author ~ F.Clark




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